“Beijing’s inbound tourism market has been declining for several years in a row due to various factors, one of which is the need to improve the effectiveness of promotion.” In Cao Pengcheng’s view, this time Beijing has established a strategic partnership with global travel merchants directly to solve the above problems. He introduced that after Beijing launched this plan in February this year, it began to look for partners in all major inbound tourist source markets, and received registration applications from 120 global travel merchants. Finally, the city selected 3-5 from each country and region, a total of 30 powerful local travel merchants, and granted them the title of “Beijing Inbound Tourism Global Strategic Partner”.
“Next, Beijing will carry out precise and effective promotion and publicity based on the specific needs of foreign tourists.” Cao Pengcheng said. Specifically, in the future, the Beijing Municipal Tourism Commission will explore the establishment of a normalized cooperation mechanism with global travel merchants, grasp the changes in international tourism consumption orientation in real time, deeply understand the characteristics and preferences of overseas tourists, and the enterprises and institutions that have been determined to become global partners will also participate in the discussion and design of inbound tourism characteristic routes. In addition, Cao Pengcheng introduced that Beijing will also integrate resources such as the Capital Airport, Air China, and Hainan Airlines to jointly develop overseas markets and establish direct cooperation with destination travel agencies.
At the summit, some foreign travel merchant representatives said that at present, the main Beijing escorts group of tourists coming to China from various countries has switched from middle-aged and elderly groups to young people who travel freely. These young people are more interested in experiential products such as Chinese Kung Fu, calligraphy, and tea ceremony.
In this regard, Cao Pengcheng said that Beijing will focus on promoting “5 3” tourism products to foreign tourists in the next stage, namely ancient capital culture, capital culture, folk culture, fashion culture, food culture, study tourism, traditional Chinese medicine health tourism, and conference sports tourism.
In addition, some experts suggest that if Beijing hopes to accelerate the increase in the number of inbound tourists in the near future, it should pay more attention to the near-term tourist source market, while ensuring the stable growth of the existing main source country market, strengthen the consolidation and maintenance of Japanese and Korean tourism demand, and deeply tap the “Belt and Road” along the country, especially the Southeast Asian related source country market.
“Policy chips” are ready
Visa policy is often seen as an important link affecting the inbound tourism of a country or city, and Beijing is no exception. Cao Pengcheng introduced that in January of this year, the State Council approved the 144-hour transit visa-free policy for Beijing-Tianjin-Hebei. Since then, the transit visa-free duration for 53 countries and regions worldwide in Beijing has been extended from the previous 72 hours to 144 hours (6 days).
“As of now, a total of more than 23,000 people have enjoyed the transit visa-free policy this year, an increase of more than 20% year-on-year.” Cao Pengcheng also revealed that Beijing is studying to apply to the relevant national departments to further expand the coverage of the 144-hour transit visa-free policy, striving for more countries and regions. Inbound tourists can enjoy this convenience.
The previous “Report” also pointed out that the currently implemented 144-hour transit visa-free policy has a strong restrictive premise, the policy time limit is short, the activity range has many restrictions, and the policy level division is not clear, and there are fewer preferential policy measures for different groups.
It is worth noting that in addition to visa policies, Cao Pengcheng also told Beijing Business Daily reporters that Beijing will further improve inbound tourism incentive policies, especially for those who hold international conferences, exhibitions, and incentive tourism in Beijing, the city will introduce some targeted Encourage measures. Public information shows that MICE tourism has become a hot spot in the tourism industry today. According to the World Tourism Council, in the next few years, the transaction scale of China’s business MICE tourism will maintain a growth rate of more than 20%.
Some experts also pointed out that the international population movement is one of the core elements of globalization development, but at present, including Beijing, the attractiveness of China’s tourism market to foreign tourists has not been fully exerted. Tourism is the competitiveness of a country. Relevant domestic departments should continue to pay attention to it. They can find out the reasons why foreign tourists’ inbound tourism has not reached the expected level, such as entry visas, overseas publicity of tourism resources, etc., by investigating and analyzing the willingness, experience and feelings of foreigners’ inbound tourism. Explore the methods and measures that can effectively improve the inbound tourism of foreigners in our country.
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