According to data from 2015, the market size of China’s themed hotel industry reached 21 billion yuan, growing at an annual rate of 20%. Although there is no specific statistic for the market share of couple hotels, considering that 20% of domestic hotel rooms are used by couples, it is evident that the potential of couple-themed hotels is immense and may even become a new breakthrough for the traditional hotel industry. As early as 2011, Wan Ai established its first store in Beijing, relying on mature management, operation, and franchise Beijing escort models, it has rapidly expanded in size over six years, now owning nearly 40 stores nationwide (including planned stores), mainly in first-tier cities such as Guangzhou, Nanjing, Chengdu, and Wuhan, making it the undisputed leading chain brand of couple hotels in China. In 2014, it won the highest honor of the International Tourism Federation, the “Aegean Award” for “China’s Most Distinctive Award”; in 2016, it was awarded the “Top Ten Best Word-of-Mouth Brands in China’s Chain Franchise” by the China Franchise Industry Golden Tripod Award, demonstrating its strength.
Despite its dazzling development momentum, the cost of each Wan Ai store is also very high. According to the official investment return statement, each single room requires an investment of nearly 120,000 yuan, far exceeding that of economy hotels of the same grade. This is also the direct reason why Wan Ai’s pricing is considered high and not cost-effective. Even so, the average occupancy rate of Wan Ai nationwide is still above 95%, and its strong thematic style is its biggest selling point, which is also why it is highly sought after by couples. Thanks to a professional design team, the room styles of Wan Ai stores are unified and maintain a stable standard, rarely encountering the phenomenon where there is a large gap between high-priced rooms and low-priced rooms found in some small couple hotels. The style is enthusiastic, based on red, widely using curtains, drapes, and round bathtubs, which are the biggest features of Wan Ai’s room decoration, especially its bathtubs, showers, and beds are designed to be fully transparent or only separated by a thin layer of gauze, creating a teasing meaning between visibility and invisibility. If you find the bright red too dazzling, you can choose some natural-themed rooms such as the seabed, glaciers, caves, etc., with corresponding prosthetics laid on the walls and floors, combined with changing lights, creating a very prominent sense of scene, but these rooms are relatively visually oppressive and mainly small rooms without windows, it is recommended to choose carefully. Compared with its peers, Wan Ai may be the couple hotel brand with the most types of bathtubs and beds, including single bathtubs, round bathtubs, double bathtubs, etc., with larger bathtubs having massage and surge functions, suitable for couples to immerse themselves in a dreamy bubble bath.
In addition to the ordinary square beds, many rooms in Wan Ai are equipped with electric water beds, using the buoyancy of water and its natural flow to relieve pressure, giving guests a unique resting experience. Thanks to rich service experience, Wan Ai’s value-added services are very comprehensive, with decorators using balloons, fresh flowers, candles, and other materials to create different patterns according to room specifications and themes (supporting customization), red petals and sparkling candlelight, bringing surprises to couples in the dark, supported by many guests. For bubble baths, domestically well-known brand Yayunshi fragrant bath gel is provided, and you can choose to add fresh rose petals for a top-notch visual effect. Wan Ai’s service staff undergo relevant training, are enthusiastic in their attitude, and are very professional when introducing to guests, also actively reminding guests to apply for membership cards to get discounts. For those with membership cards, remember to book three days in advance to receive a 30% discount.
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